An improvement, among the many, by Google is Google News which gives news from all over the world. It updates every 15 minutes through blogs that also arrange stories according to relevance.
Movements like frequency of these stories to appear on sites and what these sites decide to place as well as the titles and time of publication also affect the placement of the headline on the site.
It’s very much different from the regular SEO efforts especially through indexing of news stories. So here are ways of doing SEO on Google News:
1. Your source should be of high quality and relevant to be included in Google News. You can submit your stories to Google News syndicated sites like Business Wire or PRweb to get interest in your article.
You can also create a news category on your website that will contain information that’s newsworthy. New content should be added at least weekly to make sure that it makes the cut for Google News.
If you use this method, you can contact Google to include it on Google News. You can fill out the form on the News Contact page to do so.
2. Like SEO, you also rely on keywords to get optimization on Google News. With this, you have to use target keywords and keyword phrases to improve your rankings for titles and content.
This is one of those similar characteristics between SEO and Google News. To say the least, keywords still determine your fate on Google News optimization.
Keep content with an adequate number of target keywords in the right positions, just like you would with regular content marketing. Include these target keywords also on your titles.
3. Proper timing is key, so send these in the morning instead of the evening. Especially if your targets are highly competitive, you have to get there before your competition does.
Base it on the time of your target area and not your locale. Mornings are also best to give the day a fresh start and to give it the whole day to be found and read.
4. Crawlers expect to find numbers on your URLs more than just text links. This is actually how Google News is optimized.
So when you include your links make sure to include about three to six numbers like the year because that’s how they get to be found. It’s also important not to re-use your URLs; they have to be unique and static.
Also do not start your filenames with years or their IDs beginning with a year. You can start by putting your domain name and then the numbers.