News – Get Your News Noticed by the Right People, Build a Targeted Press and Media List

Getting your news out there in the public domain takes time and effort. You need to create or mould your news story but you also need to ensure that your news is targeted at the right press and media. For smaller organisations that may not have access to a PR department, consultant or agency then the task can seem daunting.

If you want to build a list yourself then where do you start? Thankfully there are many resources you can tap into and, with the rise of the internet, there are even more opportunities to build a list relatively cheaply to get your PR off to a flying start. Firstly, think about your audience – that is the key. More details please visit:-

Focus on the people, organisations etc you want to target with your PR efforts – who do you want to get your news to? What publications do they read, where do they get their news and information, what programmes do they watch and listen to? If you don’t know, then simply ask your customers or prospects. There will also, of course, be publications and programmes that you may not be aware of.

The resources below should help you on your way to building your list – identifying the right publications and programmes and getting up-to-date contact details:

  • The Newspaper Society has a searchable online database of Britain’s regional and local newspapers
  • The Guardian Media Directory – a useful desk reference guide for

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